Products

Complexion glow booster for a glowing, soft-focus look A multi-purpose, liquid glow booster infused with skin-loving ingredients to give your complexion a soft-focus social filter effect IRL. Why you'll love it: Glowy makeup and skincare hybrid for dewy skin Complexion looks healthy and more...

Loose setting powder for an airbrushed finish. Same formula, new look! What it is: A loose setting powder that lightly veils the skin for that dreamy, airbrushed finish. Why you'll love it: Weightless feel on the skin Creates a soft glow without shine Setting powder...

A slim, tapered brush designed for precision highlighting on the cheekbones and brow bones to achieve a strobing effect. Perfect for using with a highlighter to achieve an illuminating glow, or to sculpt and contour the face. The Taklon, synthetic bristles are vegan and cruelty free. How to use...

What is it? A gel-based foaming cleanser that helps wash away excess oil, impurities and makeup. Why We Love: Infused with skin-loving ingredients hyaluronic acid and ceramides Leaves skin feeling clean and refreshed Gentle formula Great for all skin types Same product, new look Key...

Rich hydrating eye cream to minimize dark circles A rich hydrating eye cream that deeply moisturizes the eye area while minimizing dark circles. Hydrate the eye area and minimize dark circles with this rich formula that nourishes and deeply hydrates the skin. Rich formula...

Lightweight, hydrating face cream for supple skin New name, same holy grail formula! Previously Hello Hydration! Face Cream. A lightweight, moisturizing face cream that nourishes and skin while delivering hydration. Replenishes moisture for supple skin Easily absorbs into skin Fresh, clean scent Great for: Oily,...

Full-coverage, hydrating cream concealer A long-lasting liquid concealer that provides crease-resistant full coverage with a satin finish. Nothing to see here—this full-coverage liquid concealer covers up blemishes and under-eye circles while delivering a boost of hydration to your skin. The lightweight, blendable formula corrects...

Smooths & Hydrates: plump, moisturize, and soothe the under-eye area with the hydrogel under eye masks. 100% cruelty-free & Vegan: proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic. Free from: all E.L.F. Products are 100% free from phthalates, parabens, nonylphenol,...

Silky face makeup primer for a luminous glow Same formula, new look! This Illuminating Primer is ideal for creating a radiant glow with subtle shimmer. The weightless silky formula is great for all skin types. This primer fills in fine lines and refines your...

What is it: A dual-ended precision eyebrow pencil and spoolie duo that helps you shape even, perfectly defined brows. Why we love: Dual-sided, retractable design Creamy, smudge-proof formula Fine tip for extreme accuracy Key Ingredients: Grapeseed Oil - Conditions and promotes healthy hair growth Vitamin...

Curling mascara for visibly lifted lashes A mega-curling mascara with a unique double-sided and curved silicone brush to lift and separate lashes for an eye-opening effect. Gives your lashes maximum curl and lift Double-sided and curved silicone brush works to separate, lift, and curl...

This skin-safe makeup tape for eyeliner tape allows you to create those Instagram-worthy eye looks with dramatic edged and ultra-defined liner. This eye makeup tape creates a barrier between makeup and your skin to create those angled eyeshadow looks and fierce cat eyes with...

Non-sticky, shiny lip gloss with Vitamins A & E What is it: A vitamin-enriched lip gloss that brings on a sheer wash of color and high-octane shine. Why we love: Gives your lips a brilliant shine Nourishing, non-sticky formula Subtle wash of buildable color Key...

A high-shine lip gloss that delivers instant lip plumping power and soothing hydration. Why we love: Lips appear instantly fuller Glossy, sheer finish Provides a soothing, cooling sensation Can be worn alone or on top of lip color Key Ingredients: Vitamin E - Nourishes...

Lightweight, liquid primer for long-lasting wear A lightweight liquid primer for a long-wear makeup application and a poreless-looking complexion. Silky lightweight liquid face primer Grips makeup for long-lasting wear Minimizes the appearance of pores for a smooth complexion Infused with squalane Your favorite Poreless Putty...

Voted Best Mass Brow Product by Influenster! 2018 Hello Giggles HG Beauty Crush Award Winner! A multi-functional eyeliner and brow cream that glides on smoothly and delivers long-lasting color. Why we love: Multi-functional; use as brow color, eyeshadow, and eyeliner Smudge-proof and waterproof formula...

Long-lasting lip liner & lip color to define lips A 2-in-1 lip liner pencil with a unique triangle shape to precisely sculpt and fill in lips with long-lasting, intense colour. Why e.l.f. loves:  Unique triangle shape creates precise lines Doubles as an all-over lip...

Makeup primer that leaves skin with a radiant glow Our best-selling face primer goes luminous! This primer delivers a soft, radiant base for your makeup application. What we love: Infused with hyaluronic acid and vegan collagen to help plump and hydrate the skin. Velvety...

e.l.f Mad For Matte Eyeshadow Palette – Summer Breeze contains ten, perfectly curated matte eyeshadows for achieving a bold or subtle everyday look. These complementing shades are ideal for shading, highlighting, and defining the eyes. Use the satin matte shadows as liner, on the lid,...

  This multipurpose Matte Magic Mist & Set spray gives your makeup a lasting, shine free finish in seconds. Infused with vitamins B, E, and arctium majus root. Enjoy a shine free look today.   How to use Hold the bottle 12 - 16...