K-Beauty

Beauty of Joseon Relief Sun: Rice + Probiotics SPF50+ PA++++ – 50ml Nourish, Protect & Brighten with Korea’s Best-Selling Sunscreen Get the perfect combination of sun protection and skin nourishment with the Beauty of Joseon Relief Sun: Rice + Probiotics SPF50+ PA++++. Formulated with...

345 Relief Cream is a regenerating ointment gel cream rich in nutrients that skillfully combines ingredients to address blemishes, nourish the skin, and provide soothing care, resulting in a well-rounded skincare solution. This lightweight post-acne cream effectively tends to acne aftermath without a heavy...

Shop Isntree Hyaluronic Acid Watery Sun Gel in Pakistan At Allurify Long-lasting moisture, gentle sunscreen that blocks UV rays leaving no white cast. It has active ingredients to help soothe the skin and prevent dryness. The Eight-layer hyaluronic acid locks in moisture in the...

Powerful, ultra-moisturizing, anti-frizz treatment keeps dry/dehydrated hair and coily/curly hair glassy-smooth, straight and frizz-resistant through 3-4 shampoos. Award-winning water resistant technology blocks out humidity + locks in moisture to prevent smooth, straight styles from reverting back to naturally curly or frizzy texture Delivers silky, glassy-smooth, super...

#1 Anti-frizz treatment stops frizz, even in the worst humidity. An award-winning hair treatment that acts like a mini keratin treatment transforming all hair types, creating silky, frizz free results with humidity-blocking technology that lasts 3-4 shampoos. Advanced anti-frizz formula leaves hair super glossy,...

First-of-a-kind non-drying volumizing technology; no alcohol or salts; instantly thickens; lasts for days. Our hair volumizer is free of alcohol, salt, drying resins typically used to create volume Massive volume plus super healthy hair quality Long-lasting Innovative light, frothy formula for weightless volume Heat...

WHY IT'S WOWReduces drying time (blow-dry or air-dry) by 30% or moreAlcohol-freeNew technology works like shrink wrap to squeeze out water without dehydrating hairHeat protection

WHY IT'S WOWDelivers major root lift without feeling stiff or stickyContains proprietary elastomers that form a “spring” at the rootsRoot lifter that can be used on wet or dry hairNon-yellowing; Never sticky or stiff for bouncy, natural styles

Buy Color Wow Pop and Lock Gloss Finish In Pakistan. Add mirror-like shine to your style with Color WOW's Pop and Lock High Gloss Finish; a weightless hair spray that delivers the conditioning benefits of oil and the radiance-reviving properties of a serum. The clear...

Buy Color Wow Xtra Large Bombshell Volumizer Travel Size In Pakistan Achieve the illusion of bigger, more volumised hair with the Color Wow Xtra Large Bombshell Volumizer. Ideal for people prone to the appearance of flat, tired locks, the spray utilises a weightless polymer...

Buy Color WOW Raise The Root Thicken And Lift Spray In Pakistan A volumising styling spray for long-lasting lift and fullness. Give fine, flat hair body and bounce with Raise the Root Thicken & Lift Spray by Color Wow. Delivers major, long-lasting body and...

Buy COLOR WOW - Dream Coat Iconic Frizz Fighters Hair Duo Value Set In Pakistan. A bestselling anti-frizz duo with a full size and mini of Dream Coat Supernatural Treatment to waterproof your hair and stop frizz, even in the worst humidity. Stay frizz-free...

This lightweight, pH balanced, refreshing face mist is the ultimate quick fix to instantly balance and soothe skin, supporting your microbiome for a healthier complexion.  Our unique barrier boosting Tri-Ceramide Complex (ceramides, cholesterol, fatty acids) plus a powerful duo of allantoin (to moisturize and...

This powerful brightening serum helps significantly improve skin’s tone and texture for even, glowing results.  The lightweight serum visibly brightens while helping to ease signs of hyperpigmentation and uneven tone from first use. Infused with our unique barrier boosting Tri-Ceramide Complex (ceramides, cholesterol, fatty...

Gentle enough for daily use, this brightening facial toner works to clear pores and control oiliness for softer, smoother skin and a more radiant complexion.Gentle enough for daily use, this brightening facial toner works to clear pores and control oiliness for softer, smoother skin...

This gentle-yet-effective clarifying serum balances spot-prone skin while supporting skin barrier function for a calmer, clearer complexion.  Fight signs of breakouts and calm inflammation, oiliness and redness at the source. Our unique barrier boosting Tri-Ceramide Complex (ceramides, cholesterol, fatty acids) works with a potent...

This ultra hydrating jelly cleanser gently and effectively breaks down dirt, excess oil and makeup without breaking down your skin barrier. It's your daily, one-step face wash. Infused with our unique barrier boosting Tri-Ceramide Complex (ceramides, cholesterol, fatty acids) plus antioxidant-rich licorice root and...

This lightweight recovery oil visibly illuminates, brightens and balances skin, helping to hydrate and restore the barrier from first use.  A concentrated blend of Barrier Lipids support skin barrier function, while hydrating squalane works with 9 antioxidant rich botanical oils including jojoba, rosehip, sunflower...

This ultra-lightweight, moisture-boosting serum is enriched with hydrating heroes for bouncy, glowing skin and strengthened daily skin barrier function.   Featuring our unique barrier boosting Tri-Ceramide Complex  (ceramides, cholesterol, fatty acids) combined with a powerhouse pairing of squalane and glycerin (to replenish skin's moisture levels)...

This buttery-soft, deeply hydrating cleansing balm effectively melts away even the most stubborn makeup, SPF and impurities while helping strengthen the skin barrier with unique Barrier Lipid Complex. Olive Fruit, sea buckthorn and grapeseed oils nourish and hydrate skin, without clogging pores or leaving...