Eye Shadow

A super creamy, do-it-all eyeshadow stick that makes it easy to line, shade, smoke out, and highlight eyes all in one with crease-resistant color. Line lids with the precision tip, blend out for a wash of color, or highlight the inner corners of the...

A daily wardrobe of rose-toned neutral shades that will become your daily go-to palette. A mix of warm, cool, and neutral matte, satin, and pearlescent shades with two cream bases that create the perfect, rich canvas for your shadows. The shades in this palette...

A radiant eyeliner that also doubles as an eyeshadow. Made with a blend of mineral oil and powder, our creamy Jumbo Eye Pencils glide on effortlessly—no pulling, tugging or fading—and come in a rainbow of vivid hues. Our most voluptuous pencil yet! Our Jumbo...

Featuring warm hues of pink, brown, coral, & peach with pops of turquoise & green, the ZENDO EYESHADOW PALETTE is inspired by the border where the natural world meets the modern. Unique but wearable, it strikes a perfect balance between Natasha's more adventurous palettes & the...

Drenched in the liquid glow of morning light, the SUNRISE EYESHADOW PALETTE offers 15 brand NEW shades in sunny yellows, crimson corals, earthy browns, and powerful pinks & fuchsias. The ultimate shade extension to Natasha's smash hit SUNSET EYESHADOW PALETTE, the SUNRISE EYESHADOW PALETTE features 15...

Iconic Formulas, Pro-Level Pigments, User-Friendly Systems Introducing an addition to the bestselling MINI RETRO color story in midi size, the RETRO EYESHADOW PALETTE features 15 romantic burgundy and mauve shades including gray-brown, taupe, dusty rose, and vintage pink. Taking the MINI RETRO into a...

The midi-sized MY DREAM EYESHADOW PALETTE brings together 15 of Natasha’s favorite eyeshadows in a captivating constellation of shades inspired by the elements of life that illuminate & intensify her creative vision.  Natasha’s most-loved eyeshadows featuring 2 of her favorite existing shades & introducing...

Featuring 5 highly pigmented shades including dusty coral, pastel pink, a deep cool burgundy and a light taupe transition shade, MINI ZENDO is perfect for creating neutral, harmonious looks with an unexpected pop of color. A soothing warm-toned palette with creamy matte, metallic, & duo chrome...

Featuring a metallic champagne nude, rich metallic bronze, creamy brown matte, bright brick metallic, & deep matte peach, this must-have mini is the perfectly paired shade extension to the award-winning SUNSET PALETTE. Including 3 metallics and 2 creamy mattes, this warm-toned 5-pan color story...

Featuring 5 of the most popular eyeshadows from the 18-pan STAR PALETTE, MINI STAR offers a dazzling constellation of finishes with creamy matte, metallic, chroma crystal and duo chrome shades. With 2 creamy mattes & 3 gorgeous varieties of shimmer, MINI STAR can be mixed and matched to...

Introducing the I NEED A WARM EYESHADOW PALETTE, the ultimate neutral-warm rendition of Natasha’s top-seller I Need a Nude Eyeshadow Palette. Featuring a versatile combination of true must-have neutral warm nudes, this essential 15-pan midi-palette debuts two BRAND-NEW innovative formulas: Slip Cream Matte and...

Iconic Formulas, Pro-Level Pigments, User-Friendly Systems Introducing the I NEED A NUDE EYESHADOW PALETTE - a cool-toned color story featuring 15 NEW enchanting muted rosy and nude shades. Alongside Natasha’s iconic formulas, the I NEED A NUDE PALETTE debuts a BRAND-NEW Wet Effect Sparkling...

Impressively polished Liquid Eyeshadow formula in a Mini Set! Lustrous liquid formula creates a glistening layer of pure glossy pigment . Expertly designed applicator for editorial style that can be applied in an instant Made with the highest quality skin loving ingredients for comfortable...

Lightweight eye primer that creates a seamless canvas, keeping eye makeup looking fresh. This lightweight eye primer is an insider trick of the trade. Create a seamless canvas that keeps cream and powder color looking brilliant, fresh, and just-applied all day long. No smudging,...

Twelve colors to crave. Irresistible gaze. Create endless eye looks with romantic rose, peach, and neutral shadows curated in a delightfully pink, limited-edition palette for sultry smolder. Build and blend impeccably enhanced eyes with high-impact color and tempting textures, including buttery matte, smooth satin,...

Get caught red-handed with these 10 dangerously hot, fiery eyeshadows. SHADE NAMES ROW 1: Lolli / shimmering peach rosé Rush / matte amber On Camera / shimmering tropical gold Boom / shimmering blushed bronze Alert / matte deep ochre ROW 2: Bomb Ass / gleaming hibiscus pink Siren / shimmering plum Mugshot / matte toasted almond Framed / matte deep plum Secret / matte roasted...

When Jaclyn Hill goes big, she goes all the way. Our OG Morphe Babe never half-sasses somethin’. It’s extra to the extreme. Just like her brand-new, dramatic-AF palette. She’s created 35 vivid shades to help you live your best life, 24/7. These bossy brights...

This is not your average palette. That’d be boring. We (and most importantly, Jaclyn Hill) don’t do boring. This palette is a 2-year love affair. 35 OMG eyeshadows that Jaclyn whipped up, formulated, tested, re-tested, and perfected. They were created to deliver not only...

Lay on the gilt with these 10 glitzed-out eyeshadows that are packing some serious heat. SHADE NAMES ROW 1: VIP / icy white shimmer Access / matte turmeric gold Gilt Trip / gold leaf shimmer Coin / glitzy gold sheen Agent / matte saffron ROW 2: Top Secret / matte absinthe green Smooth Criminal / matte cognac Secure / matte tangerine...

Unleash Your Inner ArtistWhen James Charles says you can create anything, he means it. For. Real. The color never ends with this full spectrum of 39 dialed-up, deeply pigmented shades. With four rows of stunning color combos and one a row of super-sized shades,...