K-Beauty

A super gentle cream cleanser formulated with Yam, oatmeal and rice to remove impurities from the skin. Isntree’s Yam Root Vegan Milk Cleanser is a super gentle cream cleanser formulated with Yam, oatmeal and rice to remove impurities from the skin. Plant derived Yam...

Dr. Althea Vitamin C Boosting Serum focuses on revitalizing your skin from within to deliver powerful brightening benefits and deep hydration.  Formulated with Hippophae Rhamnoides Water and Tranexamic Acid, this serum improves dull and uneven skin tone. It contains 63% Hippophae Rhamnoides Water, a...

147 Barrier Cream is an advanced skincare product designed to enhance the skin barrier, nourish the skin, and provide deep hydration. It incorporates a patented ingredient, Paeonia Albiflora Flower Extract, along with nourishing components like avocado fruit extract, and Tocopherol. The cream's seven-layered hyaluronic...

Beauty of Joseon Red Bean Water Gel – 100ml Oil-Control Hydration for a Soft, Shine-Free Glow Keep your skin cool, fresh, and balanced with the Beauty of Joseon Red Bean Water Gel — a lightweight, non-sticky moisturizer made for oily, combination, and acne-prone skin....

Axis-Y Dark Spot Correcting Glow Serum – Fade Dark Spots, Brighten Skin & Reveal a Natural Glow Say goodbye to uneven skin tone and stubborn dark spots with the Axis-Y Dark Spot Correcting Glow Serum—a lightweight, hydrating K-beauty serum specially designed to target hyperpigmentation,...

Powerful, ultra-moisturizing, anti-frizz treatment keeps dry/dehydrated hair and coily/curly hair glassy-smooth, straight and frizz-resistant through 3-4 shampoos. Award-winning water resistant technology blocks out humidity + locks in moisture to prevent smooth, straight styles from reverting back to naturally curly or frizzy texture Delivers silky, glassy-smooth, super...

#1 Anti-frizz treatment stops frizz, even in the worst humidity. An award-winning hair treatment that acts like a mini keratin treatment transforming all hair types, creating silky, frizz free results with humidity-blocking technology that lasts 3-4 shampoos. Advanced anti-frizz formula leaves hair super glossy,...

First-of-a-kind non-drying volumizing technology; no alcohol or salts; instantly thickens; lasts for days. Our hair volumizer is free of alcohol, salt, drying resins typically used to create volume Massive volume plus super healthy hair quality Long-lasting Innovative light, frothy formula for weightless volume Heat...

WHY IT'S WOWReduces drying time (blow-dry or air-dry) by 30% or moreAlcohol-freeNew technology works like shrink wrap to squeeze out water without dehydrating hairHeat protection

WHY IT'S WOWDelivers major root lift without feeling stiff or stickyContains proprietary elastomers that form a “spring” at the rootsRoot lifter that can be used on wet or dry hairNon-yellowing; Never sticky or stiff for bouncy, natural styles

Buy Color Wow Pop and Lock Gloss Finish In Pakistan. Add mirror-like shine to your style with Color WOW's Pop and Lock High Gloss Finish; a weightless hair spray that delivers the conditioning benefits of oil and the radiance-reviving properties of a serum. The clear...

Buy Color Wow Xtra Large Bombshell Volumizer Travel Size In Pakistan Achieve the illusion of bigger, more volumised hair with the Color Wow Xtra Large Bombshell Volumizer. Ideal for people prone to the appearance of flat, tired locks, the spray utilises a weightless polymer...

Buy Color WOW Raise The Root Thicken And Lift Spray In Pakistan A volumising styling spray for long-lasting lift and fullness. Give fine, flat hair body and bounce with Raise the Root Thicken & Lift Spray by Color Wow. Delivers major, long-lasting body and...

Buy COLOR WOW - Dream Coat Iconic Frizz Fighters Hair Duo Value Set In Pakistan. A bestselling anti-frizz duo with a full size and mini of Dream Coat Supernatural Treatment to waterproof your hair and stop frizz, even in the worst humidity. Stay frizz-free...

This lightweight, pH balanced, refreshing face mist is the ultimate quick fix to instantly balance and soothe skin, supporting your microbiome for a healthier complexion.  Our unique barrier boosting Tri-Ceramide Complex (ceramides, cholesterol, fatty acids) plus a powerful duo of allantoin (to moisturize and...

This powerful brightening serum helps significantly improve skin’s tone and texture for even, glowing results.  The lightweight serum visibly brightens while helping to ease signs of hyperpigmentation and uneven tone from first use. Infused with our unique barrier boosting Tri-Ceramide Complex (ceramides, cholesterol, fatty...

Gentle enough for daily use, this brightening facial toner works to clear pores and control oiliness for softer, smoother skin and a more radiant complexion.Gentle enough for daily use, this brightening facial toner works to clear pores and control oiliness for softer, smoother skin...

This gentle-yet-effective clarifying serum balances spot-prone skin while supporting skin barrier function for a calmer, clearer complexion.  Fight signs of breakouts and calm inflammation, oiliness and redness at the source. Our unique barrier boosting Tri-Ceramide Complex (ceramides, cholesterol, fatty acids) works with a potent...

This ultra hydrating jelly cleanser gently and effectively breaks down dirt, excess oil and makeup without breaking down your skin barrier. It's your daily, one-step face wash. Infused with our unique barrier boosting Tri-Ceramide Complex (ceramides, cholesterol, fatty acids) plus antioxidant-rich licorice root and...

This lightweight recovery oil visibly illuminates, brightens and balances skin, helping to hydrate and restore the barrier from first use.  A concentrated blend of Barrier Lipids support skin barrier function, while hydrating squalane works with 9 antioxidant rich botanical oils including jojoba, rosehip, sunflower...