Makeup

Shine brighter than the cosmos with our Chroma-Glow Bloom Liquid Highlighter. Get a stunning duo-chrome glow that shifts from color to color depending on the angle at which the sun catches your skin. Apply this highlighter to the high points of your face for...

Cream blush to powder blush? Oh, yes. Spread this innovative bounce formula onto your cheeks for a natural-looking flush that easily blends into a soft and smooth powder. Plus, this unique long-lasting formula gives you the perfect flush all day long. Texture: Cream, Bouncy

Get that baby-soft, flawless skin you were born with thanks to our primer gel. The first step in your glam routine, it forms a fine layer on your skin to soften, brighten and smooth out imperfections. Say buh-bye to visible pores and hello to...

Get that baby-soft, flawless skin you were born with thanks to our pigment-perfecting primer gel. The first step in your makeup routine, it forms a fine layer on your skin to soften, brighten and even out your complexion. Say buh-bye to dark spots and...

SHEGLAM’s All-in-One Mascara gives you freedom and versatility. Our buildable, long lasting, waterproof, clump-free formula can be used with either built-in brush to create a custom effect that will transform your eyelashes. Texture: CreamFinish: MatteBenefits: Lengthening, Waterproof, Volumizing Brush 1: Lifted and Luscious Eyelashes   Our patented silicone brush has a curved silhouette with nine rows of bristles and two loading arches. It’s designed to perfectly sweep up every last lash – even the tiniest ones. Our volumizing formula glides effortlessly through your eyelashes to create a volumized, lifted, and curled look. Brush 2: Intense Volume  Our second brush boasts an hourglass shape, designed to fan out the lashes and create intense volume. The buildable and lash thickening formula is designed for maximum drama, making it an essential for transforming your day look into your night look.

Sheglam All-in-One Volume & Length Mascara features a dual-ended brush with two different quick-drying, smudge-proof, yet washable formulas. Apply together or separately for a totally custom, clump-free look that delivers intense volume, length, curl, and separation! Color: BlackTexture: CreamBenefits: Lengthening, Alcohol-Free, Volumizing, Cruelty-Free, Fragrance-Free, Added Minerals, Gluten-Free,...

Soft, smudgeable line. Want the London look? Blend your smokey eye softly and effortlessly! Rimmel London's Soft Kohl Professional Eye Pencil delivers a dense, smudgeable colour that lasts for up to 12 hours.The kajal is easy to apply, so forget about tugging or dragging...

Sugar and Spice and all things nice plus a dash of rock and roll. That’s what Rimmel girls are made of. Get a Rimmel sweetie crush textured, sparkling, sugar coated nails.

Looking for the best mattifying powder makeup addicts can't get enough of? Introducing our cult-classic Rimmel London Stay Matte Pressed Powder. This skin-mattifying, shine-controlling powder lets you say goodbye to midday shine in the sweep of a brush. Dust onto oily t-zones, set makeup...

Want the London look? For lashes so big, it's almost criminal! With 3 times more collagen and 3 times more keratin than most formulas, ScandalEyes Black Mascara from Rimmel London is a “one stroke volume revealing mascara”. Our MaxDensity brush is 50% larger with...

Weightless lycra enhanced formula leaves lashes full and voluptuous. Maxdensity brush covers the whole lash line with one effortless coat. Leaves lashes lookng full and voluptuous while remaining flexible Never stiff or brittle Can create natural volume in the morning Build full-on scandalous false...

Up to 16 hours of high impact endless color Kiss proof  Transfer proof  Lips feel smooth and moisturised all day long How to use Step 1: Apply color and keep lips apart for 60 seconds until the product sets. Step 2: Apply topcoat to lock the...

Your perfect foundation colour match is right here. Ace your base with Rimmel London Match Perfection Foundation; a medium coverage formula with smart-tone technology that matches 99% of UK skin tones. Yaaassss. Create a smooth base with our range of foundation shades, featuring a...

  This lightweight formula gives your skin a healthy looking glow and an instant radianceContaining micro-fine powders, this formula blends easily for a natural, luminous finishWant the London look? Micro-fine powder blend together effortlessly for an illuminating finish that gives skin instant radiance.  Whether...

Lasting Finish Lip Liner helps to lock your lipstick in place for up to 8 hours. Soft, creamy texture glides on precisely to lips for rich vibrant color that blends easily without bleeding. Gliding Texture Long wear Precise application Blends seamlessly How to use...

Rimmel London’s latest Foundation with Comfort Serum gives you a perfect complexion that feels great and stays put from morning to night. It blends seamlessly and instantly into your skin to conceal dark circles and imperfections while delivering hydration and added Vitamin E that...

Do you want to achieve a complete look with a single product? Now you can! Multi-stick is a product that you can use on the eyelids, lips and cheeks for a clean, fresh and natural look without complications. Kind & Free was the first clean makeup...

Get gorgeous glittery nails with Rimmel Precious Stones Glitter Nail Polish. Perfect for adding a touch of glitz to your nails, this high coverage nail polish is perfect for those glitter lovers! High coverage glitter nail polish Supercharged with sparkles, turn your nails into...

Build your ultimate lash look with the best lengthening mascara. Whether you're going for natural-looking definition or a bold, voluminous look, Extra Super Lash Mascara has you covered. The plumping formula separates lashes, while adding length, volume and curl that's totally buildable, putting you...

Volumizing, defining and lengthening mascara Volumizes even the smallest lashes Defines lashes from corner to corner 3D brush captures, coats and lifts every lash It features an oblique cut brush that gives an extra lash-curling effect. With its long, skinny teeth, the plastic comb...