E.L.F. COSMETICS

Vitamin C infused face primer to brighten your skin tone A 2% Vitamin C infused face primer to brighten and even out your skin tone while gripping makeup for all-day wear. A smooth, velvety makeup primer with skincare benefits Enriched with 2% Vitamin C...

Waterproof mascara that volumizes and lifts. A volumizing and lifting mascara with a uniquely shaped brush head to give you big, bold as e.l.f. lashes—now in a waterproof formula! Bring the drama and the #BigMoodEnergy—our best-selling Big Mood Mascara is now available in a?waterproof...

Smudge-resistant volumizing mascara for bold lashes. A volumizing and lifting mascara with a unique hourglass-shaped brush head to give you big, bold-as-e.l.f. lashes. Take on the world with #BigMoodEnergy and dramatic AF lashes in just one swipe. This volumizing and lifting mascara gives you...

A refreshing weightless gel tint that provides radiant sheer color and is enriched with Purified Water that hydrates and feels cool on contact. This long-wear lip color stains the lips for that "just bitten" effect. Infused with nourishing Rosewater and Vitamin E for a...

Makeup primer that leaves skin with a radiant glow Our best-selling face primer goes luminous! This primer delivers a soft, radiant base for your makeup application. What we love: Infused with hyaluronic acid and vegan collagen to help plump and hydrate the skin. Velvety...

Long-lasting lip liner & lip color to define lips A 2-in-1 lip liner pencil with a unique triangle shape to precisely sculpt and fill in lips with long-lasting, intense colour. Why e.l.f. loves:  Unique triangle shape creates precise lines Doubles as an all-over lip...

Voted Best Mass Brow Product by Influenster! 2018 Hello Giggles HG Beauty Crush Award Winner! A multi-functional eyeliner and brow cream that glides on smoothly and delivers long-lasting color. Why we love: Multi-functional; use as brow color, eyeshadow, and eyeliner Smudge-proof and waterproof formula...

Lightweight, liquid primer for long-lasting wear A lightweight liquid primer for a long-wear makeup application and a poreless-looking complexion. Silky lightweight liquid face primer Grips makeup for long-lasting wear Minimizes the appearance of pores for a smooth complexion Infused with squalane Your favorite Poreless Putty...

A high-shine lip gloss that delivers instant lip plumping power and soothing hydration. Why we love: Lips appear instantly fuller Glossy, sheer finish Provides a soothing, cooling sensation Can be worn alone or on top of lip color Key Ingredients: Vitamin E - Nourishes...

Non-sticky, shiny lip gloss with Vitamins A & E What is it: A vitamin-enriched lip gloss that brings on a sheer wash of color and high-octane shine. Why we love: Gives your lips a brilliant shine Nourishing, non-sticky formula Subtle wash of buildable color Key...

This skin-safe makeup tape for eyeliner tape allows you to create those Instagram-worthy eye looks with dramatic edged and ultra-defined liner. This eye makeup tape creates a barrier between makeup and your skin to create those angled eyeshadow looks and fierce cat eyes with...

Curling mascara for visibly lifted lashes A mega-curling mascara with a unique double-sided and curved silicone brush to lift and separate lashes for an eye-opening effect. Gives your lashes maximum curl and lift Double-sided and curved silicone brush works to separate, lift, and curl...

What is it: A dual-ended precision eyebrow pencil and spoolie duo that helps you shape even, perfectly defined brows. Why we love: Dual-sided, retractable design Creamy, smudge-proof formula Fine tip for extreme accuracy Key Ingredients: Grapeseed Oil - Conditions and promotes healthy hair growth Vitamin...

Silky face makeup primer for a luminous glow Same formula, new look! This Illuminating Primer is ideal for creating a radiant glow with subtle shimmer. The weightless silky formula is great for all skin types. This primer fills in fine lines and refines your...

Smooths & Hydrates: plump, moisturize, and soothe the under-eye area with the hydrogel under eye masks. 100% cruelty-free & Vegan: proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic. Free from: all E.L.F. Products are 100% free from phthalates, parabens, nonylphenol,...

Full-coverage, hydrating cream concealer A long-lasting liquid concealer that provides crease-resistant full coverage with a satin finish. Nothing to see here—this full-coverage liquid concealer covers up blemishes and under-eye circles while delivering a boost of hydration to your skin. The lightweight, blendable formula corrects...

Lightweight, hydrating face cream for supple skin New name, same holy grail formula! Previously Hello Hydration! Face Cream. A lightweight, moisturizing face cream that nourishes and skin while delivering hydration. Replenishes moisture for supple skin Easily absorbs into skin Fresh, clean scent Great for: Oily,...

Rich hydrating eye cream to minimize dark circles A rich hydrating eye cream that deeply moisturizes the eye area while minimizing dark circles. Hydrate the eye area and minimize dark circles with this rich formula that nourishes and deeply hydrates the skin. Rich formula...

What is it? A gel-based foaming cleanser that helps wash away excess oil, impurities and makeup. Why We Love: Infused with skin-loving ingredients hyaluronic acid and ceramides Leaves skin feeling clean and refreshed Gentle formula Great for all skin types Same product, new look Key...

A slim, tapered brush designed for precision highlighting on the cheekbones and brow bones to achieve a strobing effect. Perfect for using with a highlighter to achieve an illuminating glow, or to sculpt and contour the face. The Taklon, synthetic bristles are vegan and cruelty free. How to use...